An operator,not an influencer.
I scaled a PropTech SaaS ~10× to profitability, founded FIFTH, and build AI products - after brand work for Pepsi, Panerai and Red Bull. Now I help founders and marketers grow faster, with AI and sharper craft.

I've done the thing I teach. I took a PropTech SaaS to ~10× revenue and profitability, at 87% retention across 26K+ units. Then I founded FIFTH, and began building AI products of my own - ZYR and EVST. Before all of it: a decade of brand craft for Panerai, Jumeirah, Red Bull and Pepsi. I don't teach theory. I teach what moved the numbers.


















Grow faster - with AI
and sharper craft.
A ladder from a free kit to the flagship course, built from what actually worked - not theory.
Get the 10× Growth Kit.
The templates, frameworks and plays I used to scale a SaaS and build AI products - in one free bundle. No fluff, just what moved the numbers.